In the field services arena, operational efficiency is the name of the game. It is the single most definitive value proposition—achieved through automation and software optimization—that decides the industry’s merit. “Businesses have been trying to piece together solutions using a wide variety of software and tools that fix one or two problems. But a lot of the software out there only does what it’s told and doesn’t make recommendations. It doesn’t learn from the user or try and prepare them for the next situation that might occur,” begins Kenneth Bond, a thought leader, software artisan, and CEO of ROOK Connect.