Marketing Strategies

There’s a reason that marketing and advertising are specialized trades practiced by business professionals – marketing and advertising works! What could be more important for a business than a steady customer flow, efficient methods for ensuring customer satisfaction and a retention plan focused on creating brand loyalty? When utilized correctly, marketing and advertising can empower your business, communicate messages, educate customers, open up your services and products to the world, and most importantly, generate new, consistent and ongoing revenue. FFM marketing strategists work with your business, evaluating current success and failures, understanding how your business works and planning with you how we can best position your business for success. Our services and custom marketing solutions are specifically tailored to each customer we work with. There’s a reason that marketing and advertising are specialized trades practiced by business professionals – marketing and advertising works! What could be more important for a business than a steady customer flow, efficient methods for ensuring customer satisfaction and a retention plan focused on creating brand loyalty? When utilized correctly, marketing and advertising can empower your business, communicate messages, educate customers, open up your services and products to the world, and most importantly, generate new, consistent and ongoing revenue. FFM marketing strategists work with your business, evaluating current success and failures, understanding how your business works and planning with you how we can best position your business for success. Our services and custom marketing solutions are specifically tailored to each customer we work with.

 

MARKETING WORKFLOW

MARKETING

Creative Concepts
Engagement Strategies
Inbound & Outbound Tactics

CREATIVE
DESIGN

Branding
Marketing Material
Infographics

WEB
DESIGN

Engagement Strategies
Consumer Mapping
Digital Marketing

SOCIAL
MEDIA

Online Communication
Community Building
Audience Engagement

SOFTWARE
& CRM’S

Customer Relationship Management
Streamlined Operations
Internal Communication Boards

SEARCH
ENGINE
MARKETING
(SEM)

Online Advertising
Targeted Lead Generation
Customer Traffic Flow

SEARCH
ENGINE
OPTIMIZATION
(SEO)

Search Result Rankings
Keyword Optimization
Online Traffic Flow

INNOVATION

Director of R&D
Touch Screens
RFID Tracking Systems
Customer Mapping

Cutting Edge Marketing Tactics

FFM looks beyond the ordinary as our objective is the continued success of your business. Our team provides the technical know-how to bring the best of new-age technologies and proven success strategies to your business. From strategic engagement and interaction opportunities all the way through to long-term loyalty programming, FFM doesn’t just apply marketing; we build it directly into your business. Our objectives and plans are focused on value and strategies that position your business for success.

Cutting Edge Marketing Tactics

FFM looks beyond the ordinary as our objective is the continued success of your business. Our team provides the technical know-how to bring the best of new-age technologies and proven success strategies to your business. From strategic engagement and interaction opportunities all the way through to long-term loyalty programming, FFM doesn’t just apply marketing; we build it directly into your business. Our objectives and plans are focused on value and strategies that position your business for success.

Creative Essentials

Do your customers understand what you do? Are they visually impacted by your business, its process and how you present yourself? Every alignment of your brand, from simple marketing material to how you represent yourself online, all the way through to how you execute for your customers and the material they see matters. Empower your business with FFM trained brand specialists who ensure you’re getting the most out of every way your business can be viewed.

Creative Essentials

Do your customers understand what you do? Are they visually impacted by your business, its process and how you present yourself? Every alignment of your brand, from simple marketing material to how you represent yourself online, all the way through to how you execute for your customers and the material they see matters. Empower your business with FFM trained brand specialists who ensure you’re getting the most out of every way your business can be viewed.

Digital Media & Marketing Experts

Websites are not digital brochures; websites are digital opportunities for businesses to establish and promote their own value. For many businesses, your website can be the first and most important impression you’re able to make on potential and current customers. There’s marketing science behind a properly designed and executed website, if you’re not getting true value from your website, odds are, it doesn’t add enough value to your customers or it doesn’t have the right messaging to convert customers successfully. With front end and back end tools and functionality available to your business, working with FFM will help you make purposeful and revenue generating decisions that will empower your business digitally.

Digital Media & Marketing Experts

Websites are not digital brochures; websites are digital opportunities for businesses to establish and promote their own value. For many businesses, your website can be the first and most important impression you’re able to make on potential and current customers. There’s marketing science behind a properly designed and executed website, if you’re not getting true value from your website, odds are, it doesn’t add enough value to your customers or it doesn’t have the right messaging to convert customers successfully. With front end and back end tools and functionality available to your business, working with FFM will help you make purposeful and revenue generating decisions that will empower your business digitally.

Marketing Empowers Sales

What’s the point of having the best website in the world if no one can find it? What’s the point of having well written content and strategic graphics on your website if your sales staff don’t use them? It’s the marketing department’s job not only to drive sales leads to your business; but to empower your sales team with the strategic tools needed to convert sales leads into customers. It takes a potential customer 2 – 3 times of seeing the right message, the right branding and the right value to make a decision. Fresh Focus Media is your support and your achor. We’re the team you need to drive returns for your business.

Marketing Empowers Sales

What’s the point of having the best website in the world if no one can find it? What’s the point of having well written content and strategic graphics on your website if your sales staff don’t use them? It’s the marketing department’s job not only to drive sales leads to your business; but to empower your sales team with the strategic tools needed to convert sales leads into customers. It takes a potential customer 2 – 3 times of seeing the right message, the right branding and the right value to make a decision. Fresh Focus Media is your support and your achor. We’re the team you need to drive returns for your business.

 

THE MARKETING MIX

FFM marketing strategies communicate value, providing both outbound and inbound initiatives. Working alongside your business to learn sales processes, differentiating factors, company culture essentials, brand perspectives, target markets and value positioning, our enhanced strategies provide real, tangible results. Capitalizing on our experienced team of professionals, we have the ability to support your company either on a project basis or through our Marketing Department packages. On call and ready to strategize and execute for your business, FFM is the answer to your marketing needs.

Marketing Mix

PRODUCT

  • Design
  • Technology
  • Percieved Usefulness
  • Convenience of Use
  • Quality Guarantee

PEOPLE

  • Employees
  • Management
  • Organization Culture
  • Customer Service
  • Orientation

PHYSICAL

  • Facilities
  • Infrastructure
  • Service Delivery
  • Support
  • Convenience

PROCESS

  • Uniformity of Offering
  • Service Delivery
  • Service Consumption

PROMOTION

  • Advertisements
  • Endorsements
  • Trials/Special Offers
  • Campaigns
  • Joint Ventures

LOCATION

  • Retail
  • Wholesale
  • Online
  • Direct Sales
  • Peer to Peer
  • Multi-Channel

PRICE

  • Value Based
  • Penetration
  • Cost Plus
  • Cost Leadership
  • Re-Sale

FFM ENSURES RETURN ON INVESTMENT

Measuring the success of marketing plans is just as important as developing them. FFM collaborative methodologies provide detailed measurements of our initiatives, and we work with you to continue to evolve strategies and maximize returns. We know marketing, you know your business, together we can achieve amazing results!

Relevance, Reach, Resonance = ROI

Goal Setting

  • Website Visits & Stickiness
  • Social Influence
  • No. of Dialogues Per Month
  • Efficiency Plans
  • Customer Aquisition Targets

Tactics

  • Digital Marketing Mix
  • Content Flow
  • Campaign Schedule
  • Resource Allocation
  • Prioritizing Activities

Evaluate

  • Brand Perception
  • Online Presence
  • Targer Markets
  • Customer Insight
  • Internal Resources

  • Outreach Effectiveness
  • Engagement Ratio
  • Inbound Traffic
  • Conversion Ratio
  • Social Media Influence

Measure

  • Value Proposition
  • Governance
  • Integration
  • Action & Control
  • Brand Advocacy
  • Customer Engagement

Full Spectrum
Strategy

BRAND VISIBILITY & IDENTITY

BRAND VISIBILITY & IDENTITY

Your brand has 5 – 10 seconds to make an impression. Do the images for your brand reflect your business properly and represent your brand to your customers?

DIGITAL MARKETING

DIGITAL MARKETING

Is your website a brochure and are you capitalizing on how your website can empower your business by driving sales, communication and empowering your customers?

CUSTOMER JOURNEY MAPPING

CUSTOMER JOURNEY MAPPING

Does your business have a process for how you attract, convert and execute with your customers? Is that clearly communicated with your customers and team?

TARGET AUDIENCE

TARGET AUDIENCE

Knowing your target audience empowers our team to ensure the right demographics are seeing your business and know your business is an option.

VALUE PROPOSITIONING

VALUE PROPOSITIONING

Every business has a unique selling position, what you sell and how you sell it is exceptionally important. Let our team empower your sales team with professional material.

COMMUNICATION

COMMUNICATION

How your business communicates is important. From tone to the essential details, FFM ensures your message is properly targeted and received.

PROMOTIONS

PROMOTIONS

How you position promotions can say a lot about your business. Brand alignment and strategic follow through is essential for credibility and customer relationship management.

CUSTOMER RETENTION

CUSTOMER RETENTION

There’s nothing more powerful than customer referral, however how you get them says a lot about your business and how well you deliver on your promises.

SALES GOALS

SALES GOALS

FFM believes it’s the marketing department’s role to empower the sales team with visually impactful designs and creative strategies that attract business.

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