Should I Redesign my Website?

January 26, 2016 9:46 pm | Category:

Redesigning your website can give you a lot more advantages than just making it look prettier. Adjusting your site’s design, flow, and information can help improve your business and find previously inaccessible clientele. In this post we’ll go over some of the benefits of working with a media company to undergo a website redesign.

1. Keep Your Information Front and Centre

The goal of a website is to encourage potential clients to reach out and contact you, whether that be through calling you, sharing information, or purchasing your product. A large portion of websites hide the information they want people to see the most, such as a way to contact them or a call-to-action, in hard to access locations. A website redesign can create a flow that will make sure that your potential clients will easily find this important information and follow through.

2. Achieve Brand Unity

A poorly designed website doesn’t just deter potential clientele; it also reflects poorly on your business in general. You wouldn’t want a logo that doesn’t represent you as a company, just as you would want to make sure your website design and other branding match your marketing goals. Your website, logo, and branding all should be reflective of each other to bring a sense of professionalism.

3. Let Google do the Heavy Lifting For You

Search engine optimization (SEO) is a way to help your website show up on search engines such as google. Your website can be designed so that specific keyword relative to your business will trigger google search results on you. Your keywords will be written into your content and metadata so google will recognize you when people search for these keywords. This type of web design will drive more customers to your website and help capture the eye of a lot more people.