Creative Design

Putting Your Best Face Forward

Your logo is the “face” of your company; a graphical representation of your unique identity and a visual cue that tells the story of your brand’s culture, behavior and values.

A Successful Logo

The Psychology Of Color

Through colors, fonts and imagery, a logo provides essential information about a company that allows customers to identify with the company’s core brand, while also providing an anchor point for the various fonts, colors and design choices in all other business related marketing materials.

The Psychology of Colour
Red
Orange
Yello
Green
Blue
Purple
Brown
Black

The Psychology of Colour

Strategic Branding Matters

Fresh Focus Media knows that the power of a brand lies in its visual nature and attention to detail. Consumers recognize and relate to images faster than text, and in today’s world of multimedia, this rings more true than ever. Working alongside our customers, Fresh Focus Media builds brands that properly represents their businesses providing detailed guidance and documented standards.

Strategic Branding Matters
Meet
Research
Create
Present
Revise
Deliver
Launch
FFM Logo

Strategic Branding Matters

Make More Than An Impression, Create a Long Lasting Statement

A brand is every interaction with and marketing practice of a name or design that identifies and differentiates one business, product or service from another. A brand encompasses the positioning, the messaging and communications, the visual design, the target market, the voice, the marketing and promotions, the presence and the experience any individual has with the business, product or service online, offline or in person. Your brand is the experience people have when they come in contact with you or your business.

Brand Strategy
Research
Strategy
Design
Touchpoints
Assets
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Brand Strategy

Brand Strategy That Works

The brand strategy we develop for clients both precedes and underlies any marketing effort. Your brand strategy will identify the following three core components of your business and can then be used as a blueprint when it comes to developing your marketing strategy and tactics.

1. Purpose
Your business must have a functional and intentional purpose.

2. Consistency
Without consistency, a business will struggle to survive.

3. Emotional Impact
Emotion is what helps customers connect with you; a brand strategy helps you develop the emotion to convey.

This strategy, along with the visual components of the brand such as the logo design, form the company’s brand identity, which will be repeatedly communicated in multiple ways with frequency and consistency throughout the life of your business.

Brand strategy components:

  • Primary Target Customer and/or Client
  • Competition
  • Product & Service Mix
  • Unique Selling Proposition

Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product or service. It’s a communication of characteristics, values and attributes that clarify what this particular brand is and is not. When combined with a well-planned logo by Fresh Focus Media, a brand strategy can help you effectively and efficiently reach your audience and communicate your message, value and benefits while visually attracting more attention.

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