Kenneth Bond: Bridging the Gap between
Tech Solutions and Customer Demands

Exeleon, March 2021

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The software space is witnessing a colossal uptake with a lot of industries like Oil & Gas, Freight, Logistics, Dispatch, Supply Chain Management, Delivery, and others demanding more inclusive digital tools and simplified methods of streamlining operations and increasing revenue. It’s from this exact need that Founder and CEO, Kenneth Bond, has recently expanded ROOK Connect already existing software, Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP) solutions to include an all-new Big Data division, dedicated to Business Intelligence.

With businesses looking for efficiency, the software space is being forced to further innovate, and rethink how data is being captured, used, and applied so businesses can not only make sense of their data; but use past experiences to gain insight on how they can better operate in the future. At present, most companies are looking for the quick fix, the solution that solves the “right now problem”, not the solution that truly impacts their bottom line and ties their entire business together. ROOK Connect disruptive software was designed to learn from the business using it, so it can make recommendations on how to operate more efficiently and provide the comparative analysis and reporting infrastructure needed to improve overall operations.

As the CEO and Enterprise Software Solutions Architect of ROOK Connect, Kenneth Bond has a passion for business efficiency. Recognized as a Canadian thought leader in innovation, Kenneth founded ROOK Connect as he saw a very serious GAP in the marketplace today, one he believes ROOK Connect uniquely fits. He goes on to explain that far too many small to midsize businesses see true business efficiency and software solutions with the power to make them leaner and better as out of reach or unavailable to them. Kenneth and his company act like a single node that brings several divisions of his customers together, so ROOK Connect customers gain visibility on all aspects of their business.

Kenneth Bond’s passion for success has not only driven ROOK Connect revenue to soaring heights; but has led to worldwide attention for the innovation being delivered. ROOK Connect delivers revenue-saving digital software solutions that drive companies to better efficiency. This is no off-the-shelf product, where they tell you how the software works and you have to follow along. ROOK Connect is designed to be configured. Customizable in a sense. It’s completely agnostic and can work with all platforms and devices. The ROOK Connect implementation team works with you, configuring, teaching, training, and ensuring your team is empowered with the tools and features needed to increase productivity and generate better returns for your business.

Kenneth’s Journey

Kenneth Bond is nothing if not down to earth. He believes in hard work, he wants hard workers around him, and he believes that strategy is everything. Being an entrepreneur is a challenge, not one anyone should take on lightly. It requires full commitment day after day, as there’s only one person to blame when things don’t go right.

Kenneth is driven by an ambition “to produce a product and customer experience that can’t be matched.” Like any goal, being successful requires “long hours, strenuous ongoing learning, and exceptional sacrifice.” As a thought leader, Kenneth is constantly reminding entrepreneurs that if you don’t love what you do, you won’t be successful at it. Blood, sweat, tears, and hard work, that’s the secret to ROOK Connect’s ongoing success.

When asked what new entrepreneurs can do better when looking to advance further, Kenneth suggests that they listen and learn from their customers. The paying customer is the best source of knowledge for entrepreneurs, and the best resource when it comes to expanding your ever-growing business. “I’ve made a lot of mistakes” Kenneth acknowledges, “I’ve listened to the wrong people, I’ve settled with individuals who are not willing to work hard. I’ve also learned from these mistakes to keep the hard workers, the ones who are aligned with your vision, and focus on tangible goal setting.”

What Makes ROOK Connect Different?

We truly want what’s best for our customers. We work with them, learning their business, making recommendations, and putting together a solution for them that truly generates value. We have a lot of repetitive features, a lot of day-to-day communication, and real-time visibility tools that all our customers use. What we also have are a lot of configurable options and strategic workflows that allow businesses to get what they need out of ROOK Connect, so our customers don’t have to change to adapt to a digital process. Instead, they grow, get better, and evolve with a platform that works the way they need it to.

Kenneth Bond Exeleon Article

We truly want what’s best for our customers. We work with them, learning their business, making recommendations, and putting together a solution for them that truly generates value. We have a lot of repetitive features, a lot of day-to-day communication, and real-time visibility tools that all our customers use. What we also have are a lot of configurable options and strategic workflows that allow businesses to get what they need out of ROOK Connect, so our customers don’t have to change to adapt to a digital process. Instead, they grow, get better, and evolve with a platform that works the way they need it to.

Kenneth’s Vision for the Future

ROOK Connect energizes the entirety of field services, encompassing multiple business-critical functions such as sales and customer relationship management, quoting and estimation, resource and asset management, and reporting and big data analytics. It also facilitates distribution, routing, and real-time tracking of product/service delivery.

With global companies on the horizon, Kenneth Bond has one true goal in mind – ongoing growth on a global scale. With customers currently throughout North America, Kenneth’s got his sights on England and Australia. There’s no doubt that ROOK Connect is on track to double in size this year, however, Kenneth Bond assures everyone that customers will come first and ROOK Connect will only get better and better as we continue to evolve.

His Take on Dynamic Entrepreneurs

Kenneth’s way of defining a dynamic entrepreneur is very specific – “exceptional work ethic with a desire to succeed.” What he feels entrepreneurs and ordinary people should understand is that an entrepreneur’s life is never easy. It may look glossy from the outside, but an entrepreneur’s business always requires attention, diligence, and further learning to grow and be successful.

There is no formula that Kenneth can pass on to people who dream of becoming a successful entrepreneur one day. He tries to learn from strategies that don’t work to find solutions that will better impact his businesses. Hard work and continuous ongoing learning is the essential element that all entrepreneurs need to be prepared to do.

Kenneth Bond explains that he has two secret weapons. A wife that supports him through all his hard work, and a passion for the challenge of getting better. “I believe in routine, and I respect, promote, and display exceptional work ethic – I genuinely believe that what we do will help our customers run better businesses.” The team at ROOK Connect is comprised of “individuals with a desire to help businesses increase their success and get better every day.” It’s all these components that make ROOK Connect the success it is.

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